by Slopes Marketing | Feb 2, 2022 | Global Content, Global Language Management, International Business, International Marketing, Language & Culture, Localization, Translation
Did you know that in the United States, it is estimated that over 60 million people speak a language other than English at home? This is a huge population of people who could benefit from translated healthcare materials. However, many healthcare providers and...
by Tallin Johnson | Jan 31, 2022 | Global Content, Global Language Management, International Business, International Marketing, Language & Culture, Localization, Translation
It is now simpler than ever before to expand a firm worldwide. Customers from all over the world can now be reached instantly thanks to the internet. However, businesses must consider different barriers, which can be overcome through localization. There is always a...
by Tallin Johnson | Jan 24, 2022 | Global Content, Global Language Management, International Business, International Marketing, Language & Culture, Localization, Translation
Have you ever wondered what the difference is between translation and localization? You’re not alone! Many people are curious about the distinction between these terms, primarily since they are often used interchangeably. This blog post will explore the...
by Tallin Johnson | Jan 7, 2022 | Global Content, Global Language Management, International Business, International Marketing, Language & Culture, Localization, Translation
If you’re a business with a global reach, you know the importance of localization. However, sometimes localization isn’t enough. To create marketing materials that truly resonate with your target audience, you need conversion. Transcreation is the process...
by Tallin Johnson | Nov 2, 2021 | Global Content, Global Language Management, International Business, International Marketing, Language & Culture, Localization, Translation
At inWhatLanguage, our team has the opportunity of working on translation and interpretation projects in a vast number of different languages. However, on occasion, our clients find themselves confused about the difference between language and dialect. This confusion...
by Tallin Johnson | Feb 25, 2021 | Advertising, Marketing, & PR, Global Content, International Marketing, Language & Culture, Marketing
inWhatLanguage realizes that there are thousands of marketing techniques that show the best way to reach your target customer. But when your marketing needs to go global, these techniques will change significantly. Thankfully, one concept remains the same: knowing...
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