by Cody Broderick | Feb 25, 2021 | Advertising, Marketing, & PR, Global Content, International Marketing, Language & Culture, Marketing
inWhatLanguage realizes that there are thousands of marketing techniques that show the best way to reach your target customer. But when your marketing needs to go global, these techniques will change significantly. Thankfully, one concept remains the same: knowing...
by Cody Broderick | Nov 14, 2017 | Advertising, Marketing, & PR, Global Content, International Business, International Marketing, Language & Culture, Localization
The Broader Scope Of Transcreation Transcreation is mainly used by advertising and marketing professionals when explaining the process of changing a message from one language to the other without necessarily changing its tone, style and context or intention. Any...
by Cody Broderick | Nov 2, 2017 | Advertising, Marketing, & PR, Global Content
Every marketer in the business can clearly see that if they want to get anywhere, then they need to include mobile in their marketing strategy. In recent years, the use of mobile devices has risen significantly, with people spending more time on their mobile devices...
by Cody Broderick | Oct 11, 2017 | Advertising, Marketing, & PR
Shout out to Mark Bornstein, Vice President of Content at ON24, for helping with this content. He gave a detailed outline to success using webinar tools and best practices at Content Marketing World 2017. We live in an age where information is available at every...
by Cody Broderick | Oct 11, 2017 | Advertising, Marketing, & PR, Global Content
Build Your Buyer Persona Template Adele Revella is a genius when it comes to buyer personas. She provided these helpful tips and insights this year at Content Marketing World. It’s no surprise that all prospects have expectations based on the services offered by your...
by Cody Broderick | Oct 11, 2017 | Advertising, Marketing, & PR, Global Content, International Marketing
From Boring to Brilliant: Boost Your B2B Content Marketing A special thanks to Carla Johnson for these wonderful insights! She is truly an expert, so let’s discuss what we learned from here this year. No matter where you are in your career as a content marketer,...
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