by Slopes Marketing | May 9, 2022 | Global Content, Global Language Management, International Marketing, Interpretation, Language & Culture, Language Services, Marketing, Media Translation, Translation
What is Multicultural Marketing? In short, multicultural marketing is for when meaning goes beyond words. The United States is becoming increasingly ethnically diverse every year making it more important than ever that companies learn to market to everyone and not...
by Cody Broderick | Nov 17, 2021 | Marketing
Going global involves understanding target markets, preparing for multi-language translations, and understanding different locales. To successfully manage the expense of human translation services, it is important to think about the content and then design...
by Cody Broderick | Feb 25, 2021 | Advertising, Marketing, & PR, Global Content, International Marketing, Language & Culture, Marketing
inWhatLanguage realizes that there are thousands of marketing techniques that show the best way to reach your target customer. But when your marketing needs to go global, these techniques will change significantly. Thankfully, one concept remains the same: knowing...
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