Website localization is the process of adapting a webpage to different languages and regions. It has shown to grow the number of visitors for any company. In addition, it can help people from overseas find more information about a domain and have an easier time navigating its site. It is a significant advantage that not many companies are taking part in. If your company requires web-localization, there are some important things that you should keep in mind before choosing a provider for the task. In the digital era, it is advisable to invest in webpage-localization. Let’s now delve further into why webpage localization is important.
1. Your Brand Image Improves
A considerable percentage of customers worldwide prefer to purchase products and services from foreign companies that can communicate in their native language. If your company is not internationalized and has a poor brand image, it won’t be easy to get business from a non-English speaking customer base. It is significantly easier for your customers to trust you if your site is translated into their native language; you also enhance the quality of information on your website.
2. Your SEO Ranking Improves
SEO is a key factor for businesses. The more customers you can get from non-English speaking countries, the better your rank on search engines, online directories, and other important channels. There is a high possibility that if you market products and services in foreign languages, people will find your products faster when they search for them online.
3. You Can Exploit Global Opportunities
If you can cater to non-English speaking customers, you will penetrate foreign markets and increase your revenue. If you are not familiar with the language or culture of a foreign customer base, it can be difficult for them to trust your website and business. When a webpage has been translated into their language, it is easier for users to read all the information about your products and services. Localizing your webpage is one of the most important strategies to expand into a global market.
4. It Improves Credibility
Localizing your webpage will improve the credibility of your brand. When non-English speaking customers see your webpage, they may have a hard time trusting it. However, when the site is translated into their native language, it will help them have a more positive view of your company.
5. It Improves Customer Satisfaction
Ways to improve customer satisfaction are slowly becoming more and more important in today’s competitive market. Once customers can read all the information on your webpage without any difficulties, they are much more likely to stay longer and buy your products or services.
6. It Increases Customer Engagement
When you translate your webpage into another language, it enables your customers to understand it completely and have an easier time using it; this is important because you will be increasing the time users spend on your webpage. You can use this traffic to post more updates and content on your site, enabling you to drive more leads and sales. The longer they stay on your site, the higher the chances of buying from you.
How Do You Go About Webpage-Localization?
There are different ways to go about localizing your webpage. They include:
Content-Localization
Content-localization means translating the content on your webpage; this can be done through outsourcing or by hiring external professionals to translate your content for you. You can also use Interlinking to have several versions of the same information, such as articles and images with the same name but different content.
Design-Localization
When using the design-localization strategy, you focus on translating graphics, images, logos, and even video. One of the best things about this strategy is that it is simpler to implement.
Technology-Localization
If you use technology-localization to translate your site, you will focus much more on coding and interface components; this means that every object on your site will be presented in a different language for different audiences.
Business-Localization
This is an important strategy because it focuses on the practical aspects of web localization. It considers many different elements such as laws, culture, politics, and other business practices. You can carry out business localization through legal advice and contacts and by working with a local liaison or representative.
How Much Does Webpage Localization Cost?
As you can see, there are many ways to go about web localization; this means that the costs of web localization will vary as much as they will depend on how you choose to go about it.
The costs that you will incur while localizing your website are dependent on many factors such as:
How Much Content Will You Translate?
If you want to translate the content of your entire web page, you will need to be more careful and try to keep the number of pages you need to translate as low as possible. One important thing is creating an English-language version for all your content and features before translating the rest of them; this will make it easier for you to keep track of your website and significantly reduce costs.
How Complex Is Your Site?
The complexity of your website also determines the cost of localization. The more features and content you have on your site, the more difficult it will be to translate an equal amount of content into another language. The added cost comes with keeping the navigation menu in the same place and format while adding a language filter to it. You may also need to translate images and video files as well.
Conclusion
Website-localization improves the credibility of your brand. When you translate your website into another language, it will make it easier for users to trust your site and engage with it enabling you to drive more leads and sales. The longer they stay on your site, the higher the chances of buying from you.
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