Building up a business from scratch is always a hard, risky move. Especially in the times we are living in. In the midst of a global recession, only a few are brave enough to think outside the “let’s keep it safe and hold on to what we already have” box and take that scary step. And from those few, an even smaller number actually see results.
Why is that? Luck probably is a factor. But most importantly, I’d say it’s a matter of priorities. Focusing on competitive prices is all good, and people do appreciate that, but quality is nowadays the rarest, most valuable commodity. Reaching a balance between both these elements is vital for success.
But it’s not the only thing you need: you also need a professional, motivated staff that not only is efficient, but also happy to be working together, and willing to make the company grow through constant, hard work.
inwhatlanguage is living proof of that.
Tired of hearing words like “budget cuts”, “layoff” and, ultimately, “cessation of business,” I found it quite refreshing when our CEO Cody Broderick informed me of the latest developments in the company: “inwhatlanguage exceeded the goals in our first six months of the year by 115%, and its net profit is also up by 20% over our initial estimates. We’re hiring at a rate of 1 employee every 2-3 months. We sign 2-4 new businesses ever week. We’ve launched offices in Los Angeles, Phoenix, San Antonio, Miami, and we are slated to open New York, Boston and Chicago within three months.”
inwhatlanguage is conquering the US, and by way of its network of linguist all over the planet, it is effectively conquering the world, as well. All the while keeping its original purpose -to deliver fast, affordable, high-quality translations with a focus on localization and in any platform and/or format needed- and its friendly, human spirit.
“I have never worked in an environment where they made me feel so appreciated and recognized the value of my work and effort,” wrote one of our dear translators, Karen Hutchins. “In doing so, you just make people want to do their best and go the extra mile. Thank you all for being so approachable, reachable and crazy funny.”
“We really had a great experience working with you guys,” a representative of, one of our clients, told us after the successful completion of a common project. “Now I wish translation was more often a requirement from our clients. I will let them all know how efficient this is.”
Both clients and employees must be equally happy to make things work in any business. And even though it might seem like a simple thing to do, this balance is probably the hardest challenge any company has to face.


Congratulations, inwhatlanguage: you have passed the test with flying colors. Let’s toast for many successful years to come!